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TRƯỜNG ĐẠI HỌC SƯ PHẠM HÀ NỘI

TRƯỜNG THPT CHUYÊN

KỲ THI THỬ THPTQG 2017 LẦN 04

MÔN: TIẾNG ANH

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks from 1 to 5.

Sheffield Football Club was (1) _____one-hundred-and-fifty years ago, and is the oldest in the world. As part of its anniversary celebrations, the club has joined forces with the world's largest express transportation company, FedEx Express, in a charitable scheme known as Boots for Africa. The (2) ______ of the scheme is to send more than two thousand pairs of used football boots to South Africa. The boots will be given to young people living in remote rural areas who are interested in taking up the sport and setting up local teams. Sports organizations in Africa are giving their full support to the scheme which will help make the game more accessible to thousands of young people and could have a beneficial effect on the country's performance in future World Cup championships. People in Sheffield are, (3) ____, being asked to donate any football boots, astro boots or football trainers of any size to the scheme. All the boots donated must be in good (4) ____, complete with laces and studs. Local businesses and schools who may be able to donate more than one pair of boots can receive a special 'group donation pack'. This pack contains posters and leaflets, which can be used to publicize the scheme, plus collection bags to encourage people to (5) _____ a donation. The club's website has further information about the scheme.

Question 1: A. invented B. discovered C. founded D. originated

Question 2: A. motive B. aim C. reason D. ambition

Question 3: A. although B. however C. therefore D. despite

Question 4: A. condition B. fitness C. form D. state

Question 5: A. do B. make C. put D. hand

Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that best combines each pair of sentences in the following questions.

Question 6: We eventually caught a train. It was one that stops at every station.

A: We eventually caught a train to stop at every station.

B: We eventually caught a train stops at every station.

C: The train we eventually caught it was one that stops at every station.

D: The train we eventually caught was one that stops at every station.

Question 7: I noticed that the door was open, I decided to go in. This turned out to be a mistake.

A: Noticing the door was open, I decided to go in turning out to be a mistake.

B: I noticed that the door was open deciding to go in, which turned out to be a mistake.

C: I noticed that the door was open, decided to go in and turned out to be a mistake.

D: Noticing the door was open, I decided to go in, which turned out to be a mistake.

Question 8: Some people wanted travel scholarships. The end of the week was the deadline. By then everyone had applied.

A: At the end of the week that is the deadline, everyone who wanted travel scholarships applied for them.

B: By the end of the week, which was the deadline, everyone who wanted travel scholarships had applied for them.

C: By the end of the week that was the deadline, everyone who wanted travel scholarships had applied for them.

D: At the end of the week, the deadline, everyone wanting travel scholarships applied for them.

Mark the letter A, B, C or D on your answer sheet to indicate the word(s) CLOSET in meaning to the underlined word(s) in each of the following questions.

Question 9: When the body is stressed or frightened, adrenaline travels throughout all parts of the body in the blood, keeping energy levels high.

A: interprets B. originates C. blocks D. circulates

Question 10: The reporter's weekly review on Hollywood stars and gossip was the network's most popular show.

A: expenditure B. impetus C. revenue D. commentary

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 11 to 18.

Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways.

When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, "I doubt it will make an impact [on consumers]. It won't change my habit." Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors'.

Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumers.

Question 11: The author mentions commercials running during prime time in order to ____.

A: contrast effective advertising with unsuccessful product.

B: refute the idea that consumers pay more for products they see on television.

C: explain how consumers justify paying higher prices for products.

D: provide a function of television advertising on a national level

Question 12: The author uses the chain of coffee shops as an example of_____.

A: a costly advertising campaign that failed B: the competitive nature of the advertising industry

C: a means by which large businesses deceive consumers. D: the acceptance of higher costs by consumers

Question 13: Which of the following is NOT true about the perceived value of a product?

A: It is partially determined by consumers. B: It is influenced by advertising.

C: It can be higher than the actual value. D: It is the same as the true value.

Question 14: Which of the following can the inferred from paragraph 3?

A: Price is not the only factor affecting buyer decisions.

B: Consumers will pay less when they see expensive advertisements.

C: The lowest-priced products are usually purchased the most.

D: Consumers become angry when prices are raised too high.

Question 15: According to the passage, which of the following is NOT true about the coffee chain's price increase?

A: Many consumers stopped buying their coffee there.

B: The coffee chain raised prices so they could advertise more.

C: Customers acknowledged the change in prices.

D: The price increase did not change customers' drinking habits.

Question 16: Which of the following is true about the effect of higher-priced ad campaign?

A: They have positive effect on customers. B: They increase the price consumers must pay.

C: They are a response to consumer demand. D: They result in competitor price matching.

Question 17: How do companies determine the price they charge for a product?

A: By basing their prices on advertising costs and competitor prices.

B: By including the cost of advertising in the overall costs.

C: By determining the overall costs of making the products.

D: By choosing perceived value or manufacturing costs.

Question 18: Which of the following can be inferred about pricing and advertising?

A: Products that are not advertised cost more than advertised products.

B: Companies selling higher-priced products usually advertised more.

C: Customers will pay little for a non-advertised product.

D: Local companies will not spend money on advertising.

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